About Us
The unprecedented demographic changes, resulting from migration, political transformations, and burgeoning globalization, have in many cases rendered the traditional marketing communication obsolete. If that was not enough, recent technological developments, and latest communicative tools, have created on one hand unique potential and on the other hand exceptional challenges for marketers.
Lariab International is your partner when and where you want to surmount these challenges and translate them into valuable assets. We help our clients to see opportunities in new markets and we employ the latest technology and media to help them move beyond the old, classical General Market mindset.
There are few, if any, fully homogenous societies anymore. The ethnical diversity is now an integral part of almost all societies. From the global Indian and Filipino diasporas making an indelible contribution to the Middle East, to truly multicultural market of the United States of America, to fastest growing non-European consumer segments of the EU, there is a need to devise modalities to approach ethnic populations.
Our team at Lariab International with roots in different parts of the world speaks several languages. Through intimate awareness of cultural niceties, deep knowledge of social codes, broad understanding of religious details, we have helped marketers grow their market share by efficiently reaching out to a wide variety of immigrant communities.
Ethnic marketing means adjusting your marketing strategies to the values, beliefs, attitudes, and practices of your target ethnic group(s). First and formost, ethnic marketing involves breaking free from the conventional marketing styles. Linear translation is not at all a way forward. It has to be a process of "transcreation", where the message is adapted considering the nuances of the target language so that equivalent idioms and terms are found.
Equally important also is to take a closer look at the diversity among and within these segments to develop successful strategies. Failure to take into account the various backgrounds and cultural shades in marketing efforts could lead to disastrous results.
Whenever, you are in need of creative and independent voice in an increasingly complex world, give us a call. Let's see what we can do for you.